Logic.co is an American company specialising in the development of cutting-edge digital solutions and exceptional customer experiences on a global scale. Having outgrown its startup phase, they've entrusted me with the exciting task of reimagining their brand identity.
Inspired by my fascination with minimalistic typography and geometric designs, they've invited me to reinterpret their core values through my creative lens. As a result, I've crafted a comprehensive guideline featuring a versatile set of geometric shapes that seamlessly interact with each other. This innovative framework offers an almost boundless array of solutions to meet their diverse needs, all while maintaining a consistent visual identity. These geometric shapes also serve as versatile containers for content, enabling to highlight different sections with clarity and hierarchy.
